Produce vibrant POP displays that endure. A strong, flexible metallic back enables roll-up displays that endure the wear and tear of repeated rolling and unrolling, with up to 1 year in-window unlaminated display permanence. Designed together with Original HP pigment-based inks for a broad color gamut, from pop-up displays to roll-up presentation systems. No backside lamination required, eliminating waste and reducing production costs and time. Ideal for fairs, exhibitions, store promotions, and indoor events including trade show and event displays, POP and retail displays, and banners.